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Practical marketing know-how
Clear, hands-on guides you can put to work in your business today.
Local SEO: 7 steps to get your shop on Google Maps
How to optimise your Google Business Profile so your shop, restaurant, spa or clinic shows up when people search nearby — a guide for local business owners.
How much should a small shop spend on Facebook ads each month?
Work out your Facebook ads budget from your sales target instead of guessing — with a worked example for online shops just getting started.
Zalo OA: the customer care channel small businesses overlook
Why a Zalo Official Account keeps existing customers coming back better than a Facebook page — and four things to set up as soon as you open one.